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Celebrity Spokespeople: Insight from Image Marketing Consultants

Celebrity spokespeople such as Lance Armstrong can lose their hero status.  Advertisers such as Nike then race to drop them.   However, that does not mean that the marketing mix will no longer include...

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Partnership: You may have more to offer than you think, says Image Marketing...

“Our new restaurant would be able to get a nice bounce in publicity and foot traffic if we were able to partner with the wildly popular arts theatre down the block.  But at this point I don’t think we...

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Board of Advisors: Why It Can Help Your Business, Explains Image Marketing...

Putting together a Board of Advisors is becoming a standard part of the marketing mix. That’s because this tool helps both your business and the professional objectives of the advisors.  With some...

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Collaboration Economy – Tips from Image Marketing Consultants on Getting the...

Technology has created what’s being called “The Collaboration Economy.”  Thought leader Evan Rosen explains in MIT’s TECHNOLOGY REVIEW this game-changing phenomenon. Instead of operating alone,...

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Collaboration – 4 Questions Image Marketing Consultants Says to Ask

Collaboration or partnership has many benefits, ranging from lower costs to greater reach. The restaurant which structures joint promotions with local playhouses and movie theatres could attract lots...

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Scandal! – 5 Tips from Image Marketing Consultants on Managing Crisis

There is the old saying in media: If it bleeds, it becomes the lede. Media have always highlighted the ugly underbelly of a society.  With such brutal competition in that 24/7 space, no one should be...

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Your Narratives May Be Holding You Back, Warns Image Marketing Consultants

There was a business which positioned itself as the best friend of the frugal.  Its mission statement described how it pulled out all stops to supply the budget-conscious with the best quality at the...

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Special Events – Make Yours Interactive, Hammers Image Marketing Consultants

Thanks to social media, be it Facebook or Google+, people around the world are used to being interactive.  Therefore, when they come to your special event, it’s not wise to have them just sitting...

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Leaning In, Not Leaning In – Leverage Topical in Your PR, Hammers Image...

Public relations, at least the successful kind, operates by brainstorming for the angle which is likely to get attention and then experimenting with tactics to communicate that message.  Now that...

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Storytelling: Image Marketing Consultants Explains Importance of Narratives

Organizations are being hammered with the mandate that they have to “tell stories.”  That means that instead of describing the benefits clients/customers can get from doing business with them, they...

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